Bradesco Seguros Group, a member of Bradesco Organization is the largest conglomerate in the Brazilian Insurance, Capitalization, and Open Pension Funds market. The Group is present in all 5,570 Brazilian municipalities, with more than 4700 branches of the Banco Bradesco network, working in complete synergy with the bank, and with over 400 venues - including customer services, offices, and branches.
The strong link of Bradesco Seguros Group with the 2016 Games began when Bradesco Organization embraced the candidacy of Rio de Janeiro to host the Olympic event. At that time, the Bradesco Organization cheered with the Brazilian people around a passion, a symbol of unity, determination, resilience, and achievement through sports. Later, Banco Bradesco and Bradesco Seguros Group became the first official sponsors of the Olympic and Paralympic Games 2016, providing products and services to the Brazilian Olympic Committee (COB) and the Olympic Team. By the end of 2011, the Insurance Group supported the launch of the Paralympic Games logo, at the inauguration of the "Bradesco Seguros Christmas Tree" - the largest floating Christmas tree in the world according to the Guinness Book of Records. Recently, the Insurance Group hosted the exhibition "The Olympic Games: Sports, Culture and Art ", performed for the first time in Brazil, in São Paulo, Rio de Janeiro and Brasilia, with a major part of the Olympic Museum collection, from Lausanne - Switzerland.
Bradesco Insurance Group stands by investing in actions that encourage sporting practice, as one of the pillars for achieving longevity with health, quality of life, and well-being. One of these actions is the Longevity Circuit, a set of 6km racing tracks and 3km walking tracks, held in different cities of the country, that has already gathered nearly 280,000 participants since it was created in 2007. In the same vein, the “Conviva" (Mingle) movement plays an important role in society's understanding of the use of the bicycle as a leisure option and urban mobility by stimulating the harmonious relationship between drivers, motorcyclists, cyclists and pedestrians.
An important part of the “Conviva" movement is the CicloFaixa de Lazer São Paulo (leisure bike lane), created in 2009 on the initiative of the Bradesco Insurance Group, which currently has 120.4 km of bike paths, through which over 120 thousand people ride their bicycles on Sundays and holidays. In 2013, the initiative was extended to the city of Osasco, which now has 15 kilometres of bike lane.